Branch: Modern Hardware, Grand Rapids

Meet Joel Cano: Commercial Sales

2 min

For nearly 15 years, Joel Cano has been helping customers find what they need at Modern Hardware. As a member of our commercial sales team, he works with everyone from customers stopping into the store to local businesses managing ongoing projects. He also helps serve Spanish-speaking customers, making it easier for them to ask questions, explain their projects, and get the right products and support.

Joel Cano of Modern Hardware commercial sales

Tell us a little about your background, how long you have worked at Modern Hardware, and what brought you to commercial sales.

Next month will be 15 years working for Modern Hardware. I have always liked customer service and interacting with people, and the most important thing is helping the customer.

 

What does your role involve, and what kinds of customers, businesses, or projects do you typically help?

My role involves helping customers in the store and helping them when they speak Spanish. I have a few businesses that I help with quotes and POs, and I deliver to them weekly. I do a lot of work with apartment complexes, new construction, and remodeling projects.

What do you enjoy most about commercial sales, and is there a customer experience or project you are especially proud of?

What I enjoy most is the satisfaction of the customer when we are able to help them with their project. One company that I help weekly is Raybrook. We have great communication, and I am proud of helping them out the best I can. I feel the same way about the other companies I help.

Joel helping customers at Modern Hardware Joel working in commercial sales at Modern Hardware

How does speaking Spanish help you serve customers and make their experience at Modern Hardware more comfortable or effective?

It is a big help speaking Spanish because the customer feels comfortable expressing in their own language what they need. We are also able to help them more quickly find what they need for their projects. They express how happy they are to have someone speak their language.

What do you enjoy outside of work, and what is something customers or coworkers might be surprised to learn about you?

I enjoy a lot outside of work, including talking to people about the Bible and how to be better people and doing Bible studies. I enjoy being with my family and friends and enjoying good food.

Maybe it is not surprising because coworkers and some customers know this about me, but my faith is a big part of who I am, and I am very proud to be one of Jehovah’s Witnesses.

Joel Cano at Modern Hardware

Whether he is building a quote for a commercial customer, helping someone find the right product in the store, or making a Spanish-speaking customer feel more at home, Joel brings the same commitment to helping people that has guided him throughout his nearly 15 years at Modern Hardware. It is one more way our team works to live out our promise every day: Our Best. Each Customer. Every Time.

Meet Joel Cano: Commercial Sales

2 min

For nearly 15 years, Joel Cano has been helping customers find what they need at Modern Hardware. As a member of our commercial sales team, he works with everyone from customers stopping into the store to local businesses managing ongoing projects. He also helps serve Spanish-speaking customers, making it easier for them to ask questions, explain their projects, and get the right products and support.

Joel Cano of Modern Hardware commercial sales

Tell us a little about your background, how long you have worked at Modern Hardware, and what brought you to commercial sales.

Next month will be 15 years working for Modern Hardware. I have always liked customer service and interacting with people, and the most important thing is helping the customer.

 

What does your role involve, and what kinds of customers, businesses, or projects do you typically help?

My role involves helping customers in the store and helping them when they speak Spanish. I have a few businesses that I help with quotes and POs, and I deliver to them weekly. I do a lot of work with apartment complexes, new construction, and remodeling projects.

What do you enjoy most about commercial sales, and is there a customer experience or project you are especially proud of?

What I enjoy most is the satisfaction of the customer when we are able to help them with their project. One company that I help weekly is Raybrook. We have great communication, and I am proud of helping them out the best I can. I feel the same way about the other companies I help.

Joel helping customers at Modern Hardware Joel working in commercial sales at Modern Hardware

How does speaking Spanish help you serve customers and make their experience at Modern Hardware more comfortable or effective?

It is a big help speaking Spanish because the customer feels comfortable expressing in their own language what they need. We are also able to help them more quickly find what they need for their projects. They express how happy they are to have someone speak their language.

What do you enjoy outside of work, and what is something customers or coworkers might be surprised to learn about you?

I enjoy a lot outside of work, including talking to people about the Bible and how to be better people and doing Bible studies. I enjoy being with my family and friends and enjoying good food.

Maybe it is not surprising because coworkers and some customers know this about me, but my faith is a big part of who I am, and I am very proud to be one of Jehovah’s Witnesses.

Joel Cano at Modern Hardware

Whether he is building a quote for a commercial customer, helping someone find the right product in the store, or making a Spanish-speaking customer feel more at home, Joel brings the same commitment to helping people that has guided him throughout his nearly 15 years at Modern Hardware. It is one more way our team works to live out our promise every day: Our Best. Each Customer. Every Time.

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